Relationships are about understanding what the other person cares about. The way to get people to connect, engage and love your brand is to understand what they care about and what they want. In short, to understand their emotions and what makes them tick.
We are the perfect combination of youthful optimism and mature experience.
Having worked in some of the best creative agencies around, we came to the conclusion that too many campaigns and communication programmes are based on the way people behave, not on the way they think and feel. Tapping into people’s feelings and beliefs are the way to connect them.
Relationships are about understanding what the other person cares about. The way to get people to connect, engage and love your brand is to understand what they care about and what they want. In short, to understand their emotions and what makes them tick.
Managing Director
Chief Strategy Officer
Our proprietary process for connecting people and brands is our Connections Framework.
It helps us create a plan to move people through the various phases of their journey and experience with the brand.
From activation & acquisition, all the way to loyalty & advocacy we execute via different channels thought the connect human experience (CHX), including TVC to CRM to obtain the output of performance.
Insights are our fuel for thinking and Strategy is where the thinking happens.
We use research and data to get to an understanding of brands and people, and the cultural landscape that impacts beliefs and behaviours.
We look for insights that tell us what people think and feel, what makes them do what they do. This helps us come up with strategies and propositions that can connect them emotionally with the brand.
Our strategy capabilities are channel-agnostic and span brand, communications, CX, CRM, and commercial strategy.
A fully integrated creative team that sit within the emotional heart of Motus.
From big ideas to storyboards, scamps and final assets, our team has the experience and expertise to produce work that no one has seen before. We craft creative that not only sounds, feels and looks great but performs, because our focus is our final output, making brands emotionally connect with people.
A production team with no limits to deliver on truly exceptional quality, no matter the budget.
Short form video content for social to point of sale prints, the production team can execute at any level with fountains of experience from the advertising landscape.
